It takes something special to grab the attention of the modern, buzz-driven audiences on social media. Though Kurt Hugo Schneider may have found a new formula that works: compose a unique medley of Justin Timberlake songs, place vocalists on Segway Human Transporters, and shoot a music video in one take.
Schneider teamed up with his brother Max and friend Victoria Justice to create this latest viral sensation.
Curious about how this video was made? Check out the behind the scenes video from Kurt’s channel.
Schneider is no stranger to Internet fame. He has been posting videos to YouTube since 2007. His work has been viewed more than one billion times (yeah, Billion) and he has over 5.5 million subscribers. Building and maintaining an audience of this size requires a lot of creativity, hard work, and collaboration. If you are looking for inspiration for your next video project, you might want to peruse a few of Schneider’s videos!